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Desire is good, desire is bad - The paradox of desire
There would be no marketing, or even capitalism without desire. Trigger warning: I delve into the Hindu scriptures to understand the paradox of desire.
Jul 14
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Rashi Goel
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Desire is good, desire is bad - The paradox of desire
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A marketer’s only job is to increase velocity
What Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king
Jun 16
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Rashi Goel
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A marketer’s only job is to increase velocity
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Suffering and flow go together
It all depends on the meaning we give to each
Jun 9
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Rashi Goel
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Suffering and flow go together
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Butterfly effect
Apr 1, 2022
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Rashi Goel
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Butterfly effect
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The next frontier of marketing: community flywheels
Jul 23, 2023
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Rashi Goel
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The next frontier of marketing: community flywheels
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The India Playbook: One India, four markets
Oct 19, 2023
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Rashi Goel
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The India Playbook: One India, four markets
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A new tension for a new India Part 1
Mar 24
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Rashi Goel
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A new tension for a new India Part 1
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Human desires are like onions
Mar 17
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Rashi Goel
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Human desires are like onions
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Use Maslow's hierarchy to architect brand meaning into your products
Nov 4, 2024
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Rashi Goel
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Use Maslow's hierarchy to architect brand meaning into your products
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Marketing Mastery
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Mediocrites and Meaning Seekers in the age of AI
In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…
May 26
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Rashi Goel
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Mediocrites and Meaning Seekers in the age of AI
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Mercenararians in the age of AI
Mercenararians and artists are two ends of a spectrum, but there is a middle ground
May 19
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Rashi Goel
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Mercenararians in the age of AI
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Artists in the age of AI
We will have fewer real artists, but they will command luxury value
May 12
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Rashi Goel
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Artists in the age of AI
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Self Mastery
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Desire is good, desire is bad - The paradox of desire
There would be no marketing, or even capitalism without desire. Trigger warning: I delve into the Hindu scriptures to understand the paradox of desire.
Jul 14
•
Rashi Goel
4
Share this post
Performonks
Desire is good, desire is bad - The paradox of desire
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Suffering and flow go together
It all depends on the meaning we give to each
Jun 9
•
Rashi Goel
1
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Suffering and flow go together
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Who would you be if you were the only person in the world?
Listen to your broccoli
Dec 30, 2024
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Rashi Goel
6
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Who would you be if you were the only person in the world?
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