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Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
Nov 18
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Rashi Goel
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Maslow's hierarchy: East vs. West
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Use Maslow's hierarchy to architect brand meaning into your products
Six tactics no B-school will teach you
Nov 4
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Rashi Goel
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Use Maslow's hierarchy to architect brand meaning into your products
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India needs Zebras
India needs many small zebras, not a few unicorns
Sep 30
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Rashi Goel
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India needs Zebras
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Butterfly effect
Apr 1, 2022
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Rashi Goel
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Butterfly effect
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The next frontier of marketing: community flywheels
Jul 23, 2023
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Rashi Goel
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The next frontier of marketing: community flywheels
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The India Playbook: One India, four markets
Oct 19, 2023
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Rashi Goel
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The India Playbook: One India, four markets
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Use Maslow's hierarchy to architect brand meaning into your products
Nov 4
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Rashi Goel
7
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Use Maslow's hierarchy to architect brand meaning into your products
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Gods, Demi-Gods, Celebrities, and Influencers
Apr 15, 2023
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Rashi Goel
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Gods, Demi-Gods, Celebrities, and Influencers
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The India Playbook: Rich India, Poor Indians
Oct 17, 2023
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Rashi Goel
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The India Playbook: Rich India, Poor Indians
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Marketing Mastery
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Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
Nov 18
•
Rashi Goel
5
Share this post
Performonks
Maslow's hierarchy: East vs. West
Copy link
Facebook
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Notes
More
Use Maslow's hierarchy to architect brand meaning into your products
Six tactics no B-school will teach you
Nov 4
•
Rashi Goel
7
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Performonks
Use Maslow's hierarchy to architect brand meaning into your products
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4
Fragrance marketing 101
If used well, fragrance can be a powerful tool in a brand manager's quiver. That’s why investing in fragrance is a no-brainer.
Aug 18
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Rashi Goel
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Fragrance marketing 101
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Self Mastery
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Find your best marketing role: some straight talk
It’s the one with the best skill-to-sport fit.
Aug 5
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Rashi Goel
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Find your best marketing role: some straight talk
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The preparation meets opportunity matrix
Reality distortion field, my third-time-lucky Amazon story and opportunities disguised as threats
Jul 15
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Rashi Goel
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The preparation meets opportunity matrix
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Our purpose is wired into our DNA
All we have to do is listen
Jun 10
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Rashi Goel
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Our purpose is wired into our DNA
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The India Playbook
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Category of One
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Storytelling
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Practical ideas on marketing strategy and self-mastery they don't teach in B-schools
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