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Brand managers are not set up for success
That's why they need mental models
Aug 18
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Rashi Goel
6
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Brand managers are not set up for success
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July 2025
It's not just about the money
It's about fuzzy costs, and goodness. Stories, empathy, and self awareness hold the keys that unlock the mystery of fuzziness
Jul 29
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Rashi Goel
4
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It's not just about the money
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Desire is good, desire is bad - The paradox of desire
There would be no marketing, or even capitalism without desire. Trigger warning: I delve into the Hindu scriptures to understand the paradox of desire.
Jul 14
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Rashi Goel
8
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Desire is good, desire is bad - The paradox of desire
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June 2025
A marketer’s only job is to increase velocity
What Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king
Jun 16
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Rashi Goel
8
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A marketer’s only job is to increase velocity
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Suffering and flow go together
It all depends on the meaning we give to each
Jun 9
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Rashi Goel
1
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Suffering and flow go together
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May 2025
Mediocrites and Meaning Seekers in the age of AI
In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…
May 26
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Rashi Goel
3
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Mediocrites and Meaning Seekers in the age of AI
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Mercenararians in the age of AI
Mercenararians and artists are two ends of a spectrum, but there is a middle ground
May 19
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Rashi Goel
1
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Mercenararians in the age of AI
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Artists in the age of AI
We will have fewer real artists, but they will command luxury value
May 12
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Rashi Goel
2
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Artists in the age of AI
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Value = (Output/Input)^Time
Will AI upend this inverse relationship between input, output and time?
May 5
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Rashi Goel
7
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Value = (Output/Input)^Time
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April 2025
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Some crystal ball gazing into a highly probable future, its copyright dilemma and knowledge as snapchat
Apr 28
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Rashi Goel
1
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AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
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AI will change the structure of business ecosystems
AI will become a public good like electricity. It will change the very structure of business models, value and differentiation. But will it have net…
Apr 21
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Rashi Goel
1
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AI will change the structure of business ecosystems
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March 2025
A new tension for a new India Part 2
1 tension that's done-to-death and 2 untapped ones.
Mar 31
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Rashi Goel
3
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A new tension for a new India Part 2
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