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Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
Nov 18
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Rashi Goel
5
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Maslow's hierarchy: East vs. West
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Use Maslow's hierarchy to architect brand meaning into your products
Six tactics no B-school will teach you
Nov 4
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Rashi Goel
7
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Use Maslow's hierarchy to architect brand meaning into your products
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September 2024
India needs Zebras
India needs many small zebras, not a few unicorns
Sep 30
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Rashi Goel
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India needs Zebras
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Zebra vs Unicorn businesses
What kind of company would our youth thrive in?
Sep 16
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Rashi Goel
4
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Zebra vs Unicorn businesses
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What is value?
Category of one moves stretch the definition of value for employees and consumers
Sep 2
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Rashi Goel
6
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What is value?
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August 2024
Fragrance marketing 101
If used well, fragrance can be a powerful tool in a brand manager's quiver. That’s why investing in fragrance is a no-brainer.
Aug 18
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Rashi Goel
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Fragrance marketing 101
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The psychology of fragrances
Scent is the invisible salesperson. It’s invisible, but unignorable.
Aug 12
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Rashi Goel
4
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The psychology of fragrances
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Find your best marketing role: some straight talk
It’s the one with the best skill-to-sport fit.
Aug 5
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Rashi Goel
4
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Find your best marketing role: some straight talk
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July 2024
The art of practical storytelling: Quest, Rebirth and Metaphors
Final two story plots. And the two mountain metaphor to organise stories
Jul 28
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Rashi Goel
1
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The art of practical storytelling: Quest, Rebirth and Metaphors
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The preparation meets opportunity matrix
Reality distortion field, my third-time-lucky Amazon story and opportunities disguised as threats
Jul 15
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Rashi Goel
3
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The preparation meets opportunity matrix
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There is a third playbook to build consumer businesses
The zone of mastery way is unobvious, unreplicable, unboring, and with the potential for uninterrupted compounding.
Jul 9
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Rashi Goel
1
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There is a third playbook to build consumer businesses
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June 2024
Find your wolf, then protect it with your life
A zero-compromise element without which the whole flywheel collapses
Jun 24
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Rashi Goel
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Find your wolf, then protect it with your life
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