Archive - Performonks

A marketer’s only job is to increase velocity

What Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king

Jun 16 •

Suffering and flow go together

It all depends on the meaning we give to each

Jun 9 •

May 2025

Mediocrites and Meaning Seekers in the age of AI

In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…

May 26 •

Mercenararians in the age of AI

Mercenararians and artists are two ends of a spectrum, but there is a middle ground

May 19 •

Artists in the age of AI

We will have fewer real artists, but they will command luxury value

May 12 •

Value = (Output/Input)^Time

Will AI upend this inverse relationship between input, output and time?

May 5 •

April 2025

AI will put a hi-tech chinese factory and the entire Ivy League inside our homes

Some crystal ball gazing into a highly probable future, its copyright dilemma and knowledge as snapchat

Apr 28 •

AI will change the structure of business ecosystems

AI will become a public good like electricity. It will change the very structure of business models, value and differentiation. But will it have net…

Apr 21 •

March 2025

February 2025

Marketers are meaning-shapers

my TedxXLRI talk

Feb 24 •

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