When I started copywriting, I used to go to the seniors and share some thoughts every five minutes. One day my good friend Joji said, “Machi , when you get an idea, you will know yourself”.
Not only I suffered, I made my seniors too, suffer with my half baked ideas. And one more senior writer after approving a Headline (after some 10 lines) he would say, 10% of the job only is done. Go write the copy”. I used to call him on a weekend and readout the copy from a PCO (circa 1994). He will listen patiently and after some point, instead of correcting my copy, he would gently drift to what is good copywriting. He would refer some ads. I go all the way to office and find out those work from One Show or D&AD, or Communication Arts and start from scratch. It was suffering. But as you rightly put, I valued that suffering more than anything else. Thanks.
Beautiful.
When I started copywriting, I used to go to the seniors and share some thoughts every five minutes. One day my good friend Joji said, “Machi , when you get an idea, you will know yourself”.
Not only I suffered, I made my seniors too, suffer with my half baked ideas. And one more senior writer after approving a Headline (after some 10 lines) he would say, 10% of the job only is done. Go write the copy”. I used to call him on a weekend and readout the copy from a PCO (circa 1994). He will listen patiently and after some point, instead of correcting my copy, he would gently drift to what is good copywriting. He would refer some ads. I go all the way to office and find out those work from One Show or D&AD, or Communication Arts and start from scratch. It was suffering. But as you rightly put, I valued that suffering more than anything else. Thanks.
Thanks for sharing, what lovely stories. And such good bosses and peers who helped you along