The newsletter its readers call a 'Mini-MBA'
If you are curious and a lifelong learner, you’re in the right place.
Hi, I'm Rashi. I’m a marketer turned writer and educator on a mission to erase confusion from a marketer’s day.
I believe everyone can achieve greatness without compromising their peace of mind. Equally, businesses can grow without sacrificing their brands.
This requires a Performonks mindset, i.e., being monk-like inside helps us perform better outside. I write about this from four main angles -
Marketing strategy mastery: I develop original marketing frameworks that simplify real-life marketing (e.g., Influencer marketing, Celebrity Endorsements, Community Building)
Self-mastery: 1% of life is what happens to us, 99% is how we respond. To help us navigate life's curveballs, I write about personal skill building, compounding, luck, herd mentality, resilience, and mimetic desire.
The India Playbook: India is a complex and atypical market. On the surface, it looks attractive, but building a sustainable business requires patience and a nuanced understanding of the market. I explore the quirks of India and Indians e.g., One Country, Four Markets, Rich India Poor Indians.
Category of One: businesses that are fundamentally different and not incrementally better, end up creating a category of one. I decode and recommend ‘category of one’ strategies for businesses I think have potential to be unicorns (e.g. Traya, Cult Fit and Phool)
Join me in this journey to make sense of the world.
