The newsletter its readers call a 'Mini-MBA'
Hi, I'm Rashi. I'm so glad you're here. After running marketing-led businesses for the last 25 years, I now focus on writing, consulting consumer-facing companies, and mentoring young professionals.
These newsletters distill my experiences and new stuff I learn. When you sign up here, you get access to two free newsletters -
Performonks
Performonks is a fortnightly newsletter anchored on the belief that outer mastery comes only from inner mastery. i.e., being monk-like inside helps us perform better outside. So, I write about mastery from two angles -
Marketing strategy mastery: original frameworks (e.g., Influencer marketing, Celebrity Endorsements, Community Building)
Self-mastery: synthesis of concepts like herd mentality, resilience, and mimetic desire to make them actionable in the day-to-day
and The India Playbook
The India Playbook also drops fortnightly (both will hit your inbox every alternate week). This newsletter is about the complexity of India and what it takes to succeed here. Here’s what to expect -
The first ten editions analyzed the atypical structure of the Indian market - the market looks attractive but requires patience and nuance. (e.g, One Country, Four Markets, Rich India Poor Indians)
All editions after these decode live ‘category of one’ strategies - when a business does not compete to be better, instead reframes the entire category. (e.g. Traya, Cult Fit and Phool)
Read The India Playbook archives here.
Join me in this journey to make sense of the world.
