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The India Playbook

India needs Zebras
India needs many small zebras, not a few unicorns
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Rashi Goel
Zebra vs Unicorn businesses
What kind of company would our youth thrive in?
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Rashi Goel
The India Playbook: Five features of rural demand
India contains multitudes and demands a fit-to-context playbook. I explore ten insights over ten emails. Part IX: Five features of rural demand
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Rashi Goel
The India Playbook: The power law of distribution
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part VIII: The power law…
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Rashi Goel
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The India Playbook: Multilevel pricing
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails.Part VII: Multilevel…
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Rashi Goel
The India Playbook: India used to run on tea, now it runs on data
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part VI: India used to…
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Rashi Goel
The India Playbook: The shrinking packs
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part V: The shrinking…
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Rashi Goel
The India Playbook: The Sachet Economy
India contains multitudes and demands a fit-to-context playbook. I explore ten insights of the Indian market over ten emails. Part IV: The sachet…
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Rashi Goel
The India Playbook: The missing middle class
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part III: The missing…
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Rashi Goel
The India Playbook: One India, four markets
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part II: One India, four…
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Rashi Goel
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The India Playbook: Rich India, Poor Indians
India contains multitudes and demands a fit-to-context playbook. I explore ten paradoxes of the Indian market over ten emails. Part I: Rich India, Poor…
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Rashi Goel
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Gods, Demi-Gods, Celebrities, and Influencers
India is a culture of hero-worship. Our heroes fall along a continuum based on their role in our life and the psychological distance between us. And…
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Rashi Goel
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