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Pritesh's avatar

Can this example of bread seen from a different angle?

For a lot of consumer goods, packaging happened when distribution became a super critical thing for expansion. Before that a lot of the purchases (even today in many cases) happened from the shop selling us a 'piece' of whatever they sold - pickle, grains, oil, milk and what not. So this was not just jugaad, this was the way of doing things.

For us, looking back, this seems like jugaad.

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Rashi Goel's avatar

Yes, makes sense. Selling stuff 'loose' was the mainstay of the unorganised trade. So when we 'organised' ourselves, we continued to use our hard-wired habits of selling things loose. Then, is this point valid that we chose to 'break' the rules, i.e. the seal and sell individual items. Breaking the rules is Jugaad no?

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Pritesh's avatar

Yes, the 'breaking the rules' = jugaad is a plausible concept. But a better articulation for jugaad for me is not get bogged down by what is 'not there' or 'not expected' and 'cannot be done' and find a way out. The rules may or may not come in picture.

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