This is such a well written post-absolutely dhandhe ki baat!
I think there's a fourth way to demand generation-by marketers winning awards. The more awards marketers win, higher is the demand generation... And the resultant experience is quite "humbling", going by LinkedIn.
And thanks for surfacing this one: “Brands, and not the sales function generate sales. The job of a sales system is to fulfil demand at the lowest cost possible. Pipes don’t quench thirst, water does. Roads don’t take you to a destination, your desire to go does. Roads and pipes, like the sales system, are mere enablers.” (The CEO Factory).
This is such a well written post-absolutely dhandhe ki baat!
I think there's a fourth way to demand generation-by marketers winning awards. The more awards marketers win, higher is the demand generation... And the resultant experience is quite "humbling", going by LinkedIn.
Ha aha ha ... good one!!! so true!
Good one!
And thanks for surfacing this one: “Brands, and not the sales function generate sales. The job of a sales system is to fulfil demand at the lowest cost possible. Pipes don’t quench thirst, water does. Roads don’t take you to a destination, your desire to go does. Roads and pipes, like the sales system, are mere enablers.” (The CEO Factory).