That Dalda commercial is awesome. As you said if the same had been done by a bigger brand like Fortune it would have become a cult ad. But the big brands don’t take these risks.
Similarly we did some work for a Jewellery brand based on Mother in law daughter in law relationship. We understood that it is cliche and not a progressive thinking. So we did something where m-in-law is more of a friend. “With friendship the relationship glitters”. But it was for a south brand. If we had done for Tanishq which has a better history in doing such things.
Challenger brands often aim to defy conventions, and I really appreciate what Sabhyata has been doing in that regard. Youth is a crucial segment for Maggi, and while they’ve leveraged kitchen tension as a device, their broader marketing strategy seems focused on staying relevant to this audience. They’ve chosen the right life stage to communicate their message effectively in both instances.
That Dalda commercial is awesome. As you said if the same had been done by a bigger brand like Fortune it would have become a cult ad. But the big brands don’t take these risks.
true
Similarly we did some work for a Jewellery brand based on Mother in law daughter in law relationship. We understood that it is cliche and not a progressive thinking. So we did something where m-in-law is more of a friend. “With friendship the relationship glitters”. But it was for a south brand. If we had done for Tanishq which has a better history in doing such things.
https://youtu.be/xxFhx1-IH8Y?si=fxFf_lgDoe9XEEIb
Here is the Hindi (dubbed) link
Saw it, brides change their name when they get married? Agree Tanishq would have been powerful in this space
Mostly husband’s name becomes their surname here in south.
Challenger brands often aim to defy conventions, and I really appreciate what Sabhyata has been doing in that regard. Youth is a crucial segment for Maggi, and while they’ve leveraged kitchen tension as a device, their broader marketing strategy seems focused on staying relevant to this audience. They’ve chosen the right life stage to communicate their message effectively in both instances.