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Butterfly effect
One tiny event that changed the course of my life
Apr 1, 2022
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Rashi Goel
20
8
1
The next frontier of marketing: community flywheels
Whether you are a legacy brand or a startup, if you are not investing in a community right now, you might get left behind in 2033
Jul 23, 2023
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Rashi Goel
9
1
The India Playbook: One India, four markets
India contains multitudes and demands a fit-to-context playbook. I explore ten insights into the Indian market over ten emails. Part II: One India, four…
Oct 19, 2023
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Rashi Goel
7
1
A new tension for a new India Part 1
Inter-generational conflict and what brands are doing about it
Mar 24
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Rashi Goel
3
6
1
Brand managers are not set up for success
That's why they need mental models
Aug 18
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Rashi Goel
8
1
Human desires are like onions
Brands have two choices - to be a rear view mirror or to show us a mirror
Mar 17
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Rashi Goel
7
3
1
Use Maslow's hierarchy to architect brand meaning into your products
Six tactics no B-school will teach you
Nov 4, 2024
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Rashi Goel
9
4
3
Desire is good, desire is bad - The paradox of desire
There would be no marketing, or even capitalism without desire. Trigger warning: I delve into the Hindu scriptures to understand the paradox of desire.
Jul 14
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Rashi Goel
8
1
Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
Nov 18, 2024
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Rashi Goel
6
Value = (Output/Input)^Time
Will AI upend this inverse relationship between input, output and time?
May 5
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Rashi Goel
7
5
1
A marketer’s only job is to increase velocity
What Indian retailers and Bezos have in common and q-commerce misses- velocity is cash and free cash flow is king
Jun 16
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Rashi Goel
8
3
Marketers are meaning-shapers
my TedxXLRI talk
Feb 24
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Rashi Goel
7
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