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Marketing Mastery

Brand managers are not set up for success
That's why they need mental models
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Rashi Goel
It's not just about the money
It's about fuzzy costs, and goodness. Stories, empathy, and self awareness hold the keys that unlock the mystery of fuzziness
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Rashi Goel
2
Mediocrites and Meaning Seekers in the age of AI
In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…
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Rashi Goel
Mercenararians in the age of AI
Mercenararians and artists are two ends of a spectrum, but there is a middle ground
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Rashi Goel
2
Artists in the age of AI
We will have fewer real artists, but they will command luxury value
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Rashi Goel
2
Value = (Output/Input)^Time
Will AI upend this inverse relationship between input, output and time?
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Rashi Goel
5
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Some crystal ball gazing into a highly probable future, its copyright dilemma and knowledge as snapchat
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Rashi Goel
AI will change the structure of business ecosystems
AI will become a public good like electricity. It will change the very structure of business models, value and differentiation. But will it have net…
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Rashi Goel
1
Human desires are like onions
Brands have two choices - to be a rear view mirror or to show us a mirror
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Rashi Goel
3
Marketers are meaning-shapers
my TedxXLRI talk
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Rashi Goel
Marketers are imagineers
What could be, not what is
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Rashi Goel
4
Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
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Rashi Goel
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