Subscribe
Sign in
Home
Notes
My Website
The India Playbook
Archive
About
Marketing Mastery
Latest
Top
Discussions
Honey, who shrunk my share?
Large, mature, category leader brands lose share like an iceberg melts. This happens because consumers move forward, while brands regress.
Oct 13
•
Rashi Goel
1
2
Leading with brand alpha is also good business
we lead with what lags and ignore what we should lead with
Sep 29
•
Rashi Goel
2
3
Brand generates alpha for a business
Brand alpha is not a distant shiny theoretical concept. It generates cold hard cash.
Sep 21
•
Rashi Goel
2
2
Brand managers are not set up for success
That's why they need mental models
Aug 18
•
Rashi Goel
8
1
It's not just about the money
It's about fuzzy costs, and goodness. Stories, empathy, and self awareness hold the keys that unlock the mystery of fuzziness
Jul 29
•
Rashi Goel
4
4
1
Mediocrites and Meaning Seekers in the age of AI
In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…
May 26
•
Rashi Goel
3
2
Mercenararians in the age of AI
Mercenararians and artists are two ends of a spectrum, but there is a middle ground
May 19
•
Rashi Goel
1
2
1
Artists in the age of AI
We will have fewer real artists, but they will command luxury value
May 12
•
Rashi Goel
2
2
Value = (Output/Input)^Time
Will AI upend this inverse relationship between input, output and time?
May 5
•
Rashi Goel
7
5
1
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Some crystal ball gazing into a highly probable future, its copyright dilemma and knowledge as snapchat
Apr 28
•
Rashi Goel
1
AI will change the structure of business ecosystems
AI will become a public good like electricity. It will change the very structure of business models, value and differentiation. But will it have net…
Apr 21
•
Rashi Goel
1
2
1
Human desires are like onions
Brands have two choices - to be a rear view mirror or to show us a mirror
Mar 17
•
Rashi Goel
7
3
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
