Performonks

Performonks

Home
Notes
My Website
The India Playbook
Archive
About

Marketing Mastery

Mediocrites and Meaning Seekers in the age of AI
In a post-AI world, the responsibility for keeping the mercenararians in check and the artists fed and clothed will lie with the mediocrites and…
 • 
Rashi Goel
Mercenararians in the age of AI
Mercenararians and artists are two ends of a spectrum, but there is a middle ground
 • 
Rashi Goel
2
Artists in the age of AI
We will have fewer real artists, but they will command luxury value
 • 
Rashi Goel
2
Value = (Output/Input)^Time
Will AI upend this inverse relationship between input, output and time?
 • 
Rashi Goel
5
AI will put a hi-tech chinese factory and the entire Ivy League inside our homes
Some crystal ball gazing into a highly probable future, its copyright dilemma and knowledge as snapchat
 • 
Rashi Goel
AI will change the structure of business ecosystems
AI will become a public good like electricity. It will change the very structure of business models, value and differentiation. But will it have net…
 • 
Rashi Goel
1
Human desires are like onions
Brands have two choices - to be a rear view mirror or to show us a mirror
 • 
Rashi Goel
3
Marketers are meaning-shapers
my TedxXLRI talk
 • 
Rashi Goel
Marketers are imagineers
What could be, not what is
 • 
Rashi Goel
4
Maslow's hierarchy: East vs. West
Different cultures are different, but also the same in many ways
 • 
Rashi Goel
Use Maslow's hierarchy to architect brand meaning into your products
Six tactics no B-school will teach you
 • 
Rashi Goel
4
Fragrance marketing 101
If used well, fragrance can be a powerful tool in a brand manager's quiver. That’s why investing in fragrance is a no-brainer.
 • 
Rashi Goel
3
© 2025 Rashi Goel
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture