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The art of practical storytelling: voyage and return
This plot is about a literal and metaphorical journey that gives us new insight and knowledge. Apply this structure to brands, career stories and…
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Rashi Goel
The art of practical storytelling: rags to riches
Second story plot. Can be applied to build a personal brand or a startup. Three lessons I took from this plot.
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Rashi Goel
The art of practical storytelling: overcoming the monster
Once you know its ingredients - an underdog, an insurmountable villain and a win against all odds - you will see this story plot everywhere
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Rashi Goel
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Butterfly effect
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The next frontier of marketing: community flywheels
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Gods, Demi-Gods, Celebrities, and Influencers
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The India Playbook: Rich India, Poor Indians
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The India Playbook: One India, four markets
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Competition is a state of mind
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The art of practical storytelling: learning storytelling is like learning how to paint
Like painting, storytelling mastery demands structure, taste and practice
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Rashi Goel
The art of practical storytelling: Emotion changes minds
Good stories activate the cocktail of Dopamine, Cortisol and Oxytocin to change people's mind
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Rashi Goel
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The art of practical storytelling: prioritize stories over facts
Our brains remember and process stories better than facts
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Rashi Goel
Jazz up a category that's become ordinary: Mokobara
Funky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned…
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Rashi Goel
Brand building takes strategic sacrifices
A brand is defined by what it willingly gives up
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Rashi Goel
Stories are our water
Four lesser-known stories about stories and what they taught me about storytelling
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Rashi Goel
2
Keep improving what you are uniquely good at
Category of one is not about scale. It's about building moats around what you are uniquely good at.
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Rashi Goel
Picasso proved we can create even under the worst circumstances
Creation continues even when we know death is the only assured outcome
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Rashi Goel
Do difficult things right: Traya
The Traya playbook is flawless. I have a few suggestions to 10x growth.
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Rashi Goel
Performonks
Performonks
Practical ideas on marketing and self-mastery they don’t teach in B-school
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