India is a culture of hero-worship. Our heroes fall along a continuum based on their role in our life and the psychological distance between us. And what this means for brands
This was such an insightful read! Looking forward to more 👏
Rashi, this one is quite interesting read, is there a book or list of articles on Indian Consumer psychological traits or patterns
Thanks Ruturaj, I enjoyed writing it. Try Rama Bijapurkar's - We are like that only....
This was such an insightful read! Looking forward to more 👏
Rashi, this one is quite interesting read, is there a book or list of articles on Indian Consumer psychological traits or patterns
Thanks Ruturaj, I enjoyed writing it. Try Rama Bijapurkar's - We are like that only....