Sitemap - 2023 - Performonks
The India Playbook: Five features of rural demand
The India Playbook: The power law of distribution
The India Playbook: Multilevel pricing
The India Playbook: India used to run on tea, now it runs on data
The India Playbook: The shrinking packs
The India Playbook: The Sachet Economy
The India Playbook: The missing middle class
The India Playbook: One India, four markets
The India Playbook: Rich India, Poor Indians
Unlock Your Superpowers, put your Alter Egos to Work
Better questions lead to better answers
Competition is a state of mind
The ripening of the Influencer Economy
The next frontier of marketing: community flywheels
A simple influencer framework. Too simple perhaps?
How can Phool - a flower recycling startup - become a Unicorn
Gods, Demi-Gods, Celebrities, and Influencers
It takes skill to get lucky in marketing