A deep dive into framing bias and how good vs great marketers think about reframing
Same is the case with Veena Sauces.. 95% fat free.
Would you say reinforcement benefits of date sugar/ jaggery instead of white sugar falls under same category?
Btw loved the Dumb Ways to Die video 🤣
No date sugar and jaggery fall into a consumer backward product innovation, because these sweeteners are healthier than processed white sugar...
Yeah, that video is so well made, I remember it went somewhat viral when it was launched
Very relevant Rashi. Just to add an example : Telling your child to stop doing something vs telling them to try something else : very different results.
And Rahul, and even at work it is the same, we respond better to requests than to commands.
Nice.. cud relate to the good habit/ autopilot mode with morning gym routine, coffee routine etc.
Same is the case with Veena Sauces.. 95% fat free.
Would you say reinforcement benefits of date sugar/ jaggery instead of white sugar falls under same category?
Btw loved the Dumb Ways to Die video 🤣
No date sugar and jaggery fall into a consumer backward product innovation, because these sweeteners are healthier than processed white sugar...
Yeah, that video is so well made, I remember it went somewhat viral when it was launched
Very relevant Rashi. Just to add an example : Telling your child to stop doing something vs telling them to try something else : very different results.
And Rahul, and even at work it is the same, we respond better to requests than to commands.
Nice.. cud relate to the good habit/ autopilot mode with morning gym routine, coffee routine etc.