The brand vs product see-saw

May 15, 2023

If both product and brand are in equilibrium, business is stronger. Examples from L'Oreal, Lipton Ice Tea, Amazon, Lifebouy, Lux, Dove, Sleepy Owl, Blue Tokai, Patanjali, Coke, and Pepsi

2 Comments

Sonia Rebecca Menezes

I thoroughly enjoyed this read!

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glad you enjoyed it!

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