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venky datla's avatar

While guilt does make us think, overtly garish pictures of penury or injury or hard sell like the WWF or GreenPeace does in malls using interns also puts away many...the trick is just the right balance to make you imagine the the pain and the motivation to act..

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Rashi Goel's avatar

Thanks for bring out this nuance. The cringe factor in using this story strategy is high ....

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