Boring = consistency that compounds, Unboring = trajectory-shifting creativity. Examples from ABInBev, Michelin and Ceat + my experiences from Lipton Ice Tea and Closeup
Brilliant one Rashi. So well put , marketing is a lot of about going on a train track , with one line being consistent and other line being creative .
Absolutely. The art part of marketing is knowing when to be unboring and when to stick with repetitive execution.
Brilliant one Rashi. So well put , marketing is a lot of about going on a train track , with one line being consistent and other line being creative .
Absolutely. The art part of marketing is knowing when to be unboring and when to stick with repetitive execution.