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The art of practical storytelling: learning storytelling is like learning how to paint
Like painting, storytelling mastery demands structure, taste and practice
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Rashi Goel
The art of practical storytelling: Emotion changes minds
Good stories activate the cocktail of Dopamine, Cortisol and Oxytocin to change people's mind
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Rashi Goel
3

March 2024

The art of practical storytelling: prioritize stories over facts
Our brains remember and process stories better than facts
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Rashi Goel
Jazz up a category that's become ordinary: Mokobara
Funky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned…
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Rashi Goel
Brand building takes strategic sacrifices
A brand is defined by what it willingly gives up
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Rashi Goel
Stories are our water
Four lesser-known stories about stories and what they taught me about storytelling
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Rashi Goel
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February 2024

Keep improving what you are uniquely good at
Category of one is not about scale. It's about building moats around what you are uniquely good at.
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Rashi Goel
Picasso proved we can create even under the worst circumstances
Creation continues even when we know death is the only assured outcome
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Rashi Goel
Do difficult things right: Traya
The Traya playbook is flawless. I have a few suggestions to 10x growth.
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Rashi Goel
A framework to help consumer brands beat inertia
Seven inertia-busting strategies
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Rashi Goel

January 2024

Don't be everything for everyone: Taxi for sure
Taxi for Sure doubled down on serving pregnant women and grew 6X in a day
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Rashi Goel
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The psychology of inertia
People are overly attached to status quo. A rule of thumb to get them to change is to make an offer that is 10X better.
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Rashi Goel
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