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The art of practical storytelling: learning storytelling is like learning how to paint
Like painting, storytelling mastery demands structure, taste and practice
Apr 8
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Rashi Goel
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The art of practical storytelling: learning storytelling is like learning how to paint
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The art of practical storytelling: Emotion changes minds
Good stories activate the cocktail of Dopamine, Cortisol and Oxytocin to change people's mind
Apr 1
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Rashi Goel
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The art of practical storytelling: Emotion changes minds
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March 2024
The art of practical storytelling: prioritize stories over facts
Our brains remember and process stories better than facts
Mar 25
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Rashi Goel
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The art of practical storytelling: prioritize stories over facts
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Jazz up a category that's become ordinary: Mokobara
Funky colors, cool functionality like phone charging, and bright yellow lining has made them the Veronica of the luggage category, and repositioned…
Mar 18
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Rashi Goel
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Jazz up a category that's become ordinary: Mokobara
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Brand building takes strategic sacrifices
A brand is defined by what it willingly gives up
Mar 11
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Rashi Goel
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Brand building takes strategic sacrifices
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Stories are our water
Four lesser-known stories about stories and what they taught me about storytelling
Mar 5
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Rashi Goel
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Stories are our water
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February 2024
Keep improving what you are uniquely good at
Category of one is not about scale. It's about building moats around what you are uniquely good at.
Feb 26
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Rashi Goel
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Keep improving what you are uniquely good at
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Picasso proved we can create even under the worst circumstances
Creation continues even when we know death is the only assured outcome
Feb 19
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Rashi Goel
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Picasso proved we can create even under the worst circumstances
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Do difficult things right: Traya
The Traya playbook is flawless. I have a few suggestions to 10x growth.
Feb 12
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Rashi Goel
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Do difficult things right: Traya
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A framework to help consumer brands beat inertia
Seven inertia-busting strategies
Feb 5
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Rashi Goel
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A framework to help consumer brands beat inertia
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January 2024
Don't be everything for everyone: Taxi for sure
Taxi for Sure doubled down on serving pregnant women and grew 6X in a day
Jan 29
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Rashi Goel
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Don't be everything for everyone: Taxi for sure
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The psychology of inertia
People are overly attached to status quo. A rule of thumb to get them to change is to make an offer that is 10X better.
Jan 22
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Rashi Goel
4
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The psychology of inertia
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